The effect of Positive Word of Mouth on consumer Switching Behavior: a Double Research Study in Thailand and Taiwan Hair Salon Service
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === The research about consumer behaviors has been studied for decades, like consumer purchase decision, buying intention, etc. Switching behavior is also one of the topics that have been chosen in recent years, it is not only damage the company profit but also decre...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9zpyka |