| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Under the circumstances that e-commerce environment is ripe gradually, the state plan is promoted and grown up with the global market, e-learning market begins to activate in digit.
In recent years , several Taiwan learning enterprise establish one after another,and the quantity increases continuously. Under this situation , Many types of operation becomes to be quite important research topic. The main purpose of this research is to discover concept structure that e-learning is studied and managed, and uses the constructing of value chain to conduct the operation of the procedure and increase the specific enterprise's competitiveness. First, the research passes document retrospect that collects and learns several relevant papers extensively, in order to strengthen the theoretical foundation, and then add the interview of the practice expert that constructs several studys and analyzes the cases. Moreover, it carry on the planning of case interview that select the research object, draft the interview questionnaire, carry on depth interview by revising the idea structure, increase the integrality and suitability of the structure. In conclude , it takes the idea structure revised as the core finally, and the discovery of cooperating with the real example to analyze, and develops out this research proposition and get results and suggestions.
E-learning operators provide service by way of adding fictitiously in the entity, they use to increase the value of the goods and service, and transmit the service or the products to others . To achieve purpose this create competitiveness of advantage most, several study operator can adopt the e-learning structure of value chain, through the main activity and auxiliary activity, offer service of studying for consumers.
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