The Future Trend and Growth Strategy for the Branded Animation Industries in China in The Case Of S Corporation

• Main Authors: Kun-Tse Hsieh, 謝坤澤
• Other Authors: Yeong-Sung, Lin
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/10451909988295328890

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 94 === Creative industries has drawn a lot of attention ever since 1997, when the incoming Blair Government of the United Kingdom firstly formed a Creative Industries Taskforce trying to nurture the industry to become an vibrant force of domestic and international business. Moreover, benefited from the hot development of IT, the 21st century now has evolved to a critical era for digital content industry. 3C and Content industries consist of the 4C industries which are the most important opportunities for the industries development in the 21st century. Soon after 2002 when the Taiwan government authorized the Consolidation of Digital Content Industry Development Promotion Plan whose main vision is to construct Taiwan as the gateway for developing the Digital Content and related services such as designing artwork, the Development and Production centers In Asian Pacific area. Japan set 2004 as its first year for broad band and communication development, while China has also started to spare no effort developing its animation industry and digital content related industries. And the state council of China also issues the policies and instruction for the development of the Animation and Comic industries. By and large, the whole digital content industry starts to be quite booming now. At the booming stage of Branded Animation Industry in China, we would like to have more comprehension to the international development and goals about the Branded Animaiton Industries. This study briefly reviewed the current digital content industry profile of several countries in Asia, Europe and America, and further adopted the diamond model , the value chain and five force analysis proposed by Michael E. Porter to specifically focused on the government policy and industry micro-structure, hoping to provide some insightful and detailed suggestions. The study also sets S corporation of the Branded Animation industry in China as a case study objective to analyze the characteristics of the government role and industry development tracks. And wish to provide the ideas and proposals for the future development of Branded Animation Industries in China, Last but not the least, the conclusive part of this study shows some practical suggestions for the industries to realize the goal of sustainable development in international market. And as an enterprise of Animation Industry in China, should develop its core competence and competition strategy to face the fast changing in global economic environment and to reach the goal of being the leading company in Branded Animation Industry in Great China Market.