Knowing Customers or Establishing Relationships: Different Routes to CRM
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 94 === Firms can choose from a variety of CRM technologies to enhance business performance; however, there is a lack of studies or practices addressing the issues of when and how specific CRM technologies should be used. This study empirically surveyed the strategic us...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/73882789845013081299 |