THE RISING ASIAN BRANDS, BRAND POSITIONING AND VALUES: BENQ AS A CASE STUDY
碩士 === 國立臺灣大學 === 國際企業管理組 === 94 === Since 1980, Taiwan has achieved outstanding success in the electronics industry, especially in the OEM/ODM business. It also fuels Taiwan economic development. However, the successful experience in the past could not guarantee a prosperous work in the future. Fac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76871214028069211772 |