The Determinants of Consumers'' Perceived Value and Willingness to Buy Regarding Bundled Performing Arts Programs
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === In order to better understand how consumers evaluate performing arts bundles, we executed an exploratory study, endeavoring to find out the factors determining and influencing consumers’ perceived values of performing arts bundled tickets. We performed a 2×2×2×2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14619854992397426743 |