| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 94 === Small and medium-sized enterprises create great economical result in Taiwan.There are a lot of researches discussing about the characteristics of Entrepreneurs, entrepreneurial management team, and entrepreneurial environment etc. This research focused on the behaviors of Entrepreneurs and especially focuses on social networks of them. This research analyzed the role of social networks in the process of running a new business. And answered some questions such as how Entrepreneurs build and use their social networks? Can these social networks bring any benefits for the business? What kind of factors can affect entrepreneurs’ social network behaviors? This research explored the cases of Entrepreneurs in past researches and extracted the ways that entrepreneurs use to establish social networks and used these results to do quantitive analysis. This research induced that Entrepreneurs may via different channels to connect others and gain some information.
This research also used questionnaires to do survey to analyze the relationships of personality characteristics and demographics of entrepreneurs toward entrepreneurs’ social network behaviors. We founded that although the demographic variables including working experiences, background of family members, and joining activities in school may form a basis of social networks and can gain benefit from them. The most important factor that affects how entrepreneurs build and maintain social networks is their personality characteristics such as extraction, social abilities, and achievement motivation. The more extraction, achievement motivation and social abilities the entrepreneurs have, the more actively they will establish their own social networks. We hoped this research can give some suggestions to entrepreneurs in practice so that they can understand the importance of social networks and know what kind of information they can get from social networks and the ways that they can build their own networks. It hoped that this research can be helpful toward entrepreneurs and can give some ideas for them.
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