THE MODELING OF STRATEGIC DEVELOPMENT FOR EMERGING HIGH-TECHNOLOGY INDUSTRIES -ANALYZED BY OPTOELETRONICS INDUSTRY-

• Main Authors: Tien-Tsorng Shih, 施天從
• Other Authors: 洪明洲
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/00505256914312193478

碩士 === 國立臺灣大學 === 商學組 === 94 === This thesis was focused on the construction of the strategic development modeling for emerging high-technology industries by combining the price elasticity of supply-and-demand theory, consumer behavior, Christensen’s disruptive innovation, Potter’s generic competitive strategies, and the theory of technology adoption life cycle. Through the comparison of the developing trajectory of optoelectronic display industry and optical communication industry in recent years, we concluded and verified this model. Finally, this model was applied in analyzing the emerging industries of light emitting diodes and photovoltaic. According to the analyzed results, the optoelectronic display industry is stepping into the mature stage, and thus the developing strategies in this field shall be concentrated on the M&A activity, strategic alliance, and vertical integration to ensure the profitability and competitive strength. After a bubbling from year 2000, optical communication industry seemed to be stable at year 2004 and recovered slowly. The FTTH installation is the best practice and be expected to stimulate the growth of revenue in this industry. Although the future is expected to be bright in the industry of light emitting diode, the market seemed saturation from the analysis of price elasticity. The developing strategic shall be focus on creating more applications and extend the usage of this product. As for the photovoltaic industry, the demand is urgent and be expected to be continuous in the foreseeable future due to the lack of natural resources. The bottleneck in this industry is the limited supply in raw material of silicon, thus to develop alternative solutions and increase the efficiency of usage shall be the key issues. In conclusion, we wish this proposed model and the deduced developing strategies are beneficial to the executives and relative persons a better understanding and extensive visions in the optoelectronics industry.