The Effects of the Price Increase Reasons and Customer Relationship Types on Consumers'' Attitudes Toward Firms'' Price Increase Behavior
碩士 === 國立臺灣大學 === 商學研究所 === 94 === This research discusses the effects on consumers’ attitudes when firms raise the price of their products or service. Whether firms provide the reasons of their price increase behavior or not will influence consumers’ attitudes. Under the condition that firms do pro...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/37136867352972101304 |