Oversea Travel Behavior and Motivation: Study of Taiwanese Teachers in Colleges and Universities

• Main Authors: Shan-Fang Tsai, 蔡善芳
• Other Authors: Su-Huei Wang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/24110363796432869061

碩士 === 國立臺中技術學院 === 事業經營研究所 === 94 === The purpose of this study was to understand the real situation of the universities and colleges teachers’ oversea travel behavior and motivation, and the relationship of both them among teachers. And according to the “Mental Account”, set two mental accounts in this study—travel types, and the source of oversea travel expenditures. To understand chosen different mental account are there any changes in emotional responses. The study collected 314 usable samples via a structured questionnaire survey. Results of analysis are as follows: (1) Using factor analyses, this study identified six motivation factors were extracted and named as ‘self enhancement’, ‘relaxation’, ‘academic exchange’, ‘learning & experiencing’, ‘emotion exchange’, and ‘social expanding’. (2) There are significantly differences among the different variables of the demographics (gender, age, professional title, educational system, marital status, household member status, revenue stream, average monthly personal income) and travel behavior. (3) There are significantly differences among the different variables of the demographics (age, educational system, marital status, household member status, average monthly personal income) and travel motivation. (4) There are significantly differences among the different variables of the travel motivation and the travel behavior. (5) There are significantly differences among the different variables of the travel mental account and the travel behavior. (6) There are significantly differences in emotions among the travel mental account.