Social Marketing and Media Relations:A Case Study on Taipei Zoo

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 94 === The main purposes of the research are to recognize Taipei Zoo’s social marketing strategies and how Taipei Zoo execute social marketing which is combined with media relations; and further, to discuss the merits and demerits about Taipei Zoo’s social marketing s...

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Bibliographic Details
Main Authors: WU,YING-JIE, 吳盈潔
Other Authors: CHIOU, CHANG-TAY
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/63886066838027475873

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