Social Marketing and Media Relations:A Case Study on Taipei Zoo
碩士 === 國立臺北大學 === 公共行政暨政策學系 === 94 === The main purposes of the research are to recognize Taipei Zoo’s social marketing strategies and how Taipei Zoo execute social marketing which is combined with media relations; and further, to discuss the merits and demerits about Taipei Zoo’s social marketing s...
Main Authors: | WU,YING-JIE, 吳盈潔 |
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Other Authors: | CHIOU, CHANG-TAY |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/63886066838027475873 |
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