A Study of the Branding on the Effect of public welfare lottery in Taiwan
碩士 === 國立臺北大學 === 財政學系 === 94 === The purpose of this paper is to understand what the key factors of influencing public welfare lottery ticket “public welfare image” are. And for being taken as the suggestions of improving public welfare lottery ticket “the public welfare image” to the related units...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35026253929716269367 |