The Choosing and Switching of the Traditional and Virtual Channels on Consumer Behavior--Using Book Purchasing as an Example
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Because the development of the internet, consumers have another choice to search information and buy products which they want. They can compare the traditional channel with the virtual one to decide which channel is better for them. Consumers’ characteristics and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40910905053722613804 |