The impact of online negative word-of-mouth on consumer purchase decision
碩士 === 國立臺北大學 === 企業管理學系 === 94 === This research is to investigate online negative word-of-mouth（ONWOM）effect . Negative word-of-mouth means that, when consumers have dissatisfying purchasing or using experiences to a product or service, the process to tell others the dissatisfying experiences and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17193986868613871462 |