The Influences of Message Order and Advertising Vividness on The Influences of Message Order and Advertising Vividness on Communication Effect
碩士 === 國立臺北大學 === 企業管理學系 === 94 === The Influences of Message Order and Advertising Vividness on Communication Effect By Jeff Chou May 2006 Advisor(s): Prof. Shih-An Liang; Dr. Hong-Long Wang Department: Department of Business Administration Major: Business Administration Degree: Master Advertising...
Main Authors: | CHENG HUI CHOU, 周政輝 |
---|---|
Other Authors: | Shih-An Liang |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/67329413223025385038 |
Similar Items
-
The Influences of Valence of Word-of-Mouth and Advertising Vividness on Advertising Effects
by: Wu, Tzu-Yi, et al.
Published: (2004) -
The vividness and appeal styles of Internet advertising and their effects
by: Chung-Yung Lin, et al.
Published: (2008) -
The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking
by: Brennan, E., et al.
Published: (2019) -
The impact of imagery ability on image vividness : the case of HPV vaccine advertising
by: Yang, Ellie Fan
Published: (2013) -
Vivid Representations and Their Effects
by: Kengo Miyazono
Published: (2018-04-01)