The Influences of Message Order and Advertising Vividness on The Influences of Message Order and Advertising Vividness on Communication Effect

碩士 === 國立臺北大學 === 企業管理學系 === 94 === The Influences of Message Order and Advertising Vividness on Communication Effect By Jeff Chou May 2006 Advisor(s): Prof. Shih-An Liang; Dr. Hong-Long Wang Department: Department of Business Administration Major: Business Administration Degree: Master Advertising...

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Bibliographic Details
Main Authors: CHENG HUI CHOU, 周政輝
Other Authors: Shih-An Liang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/67329413223025385038