a study of business model innovation

• Main Authors: Huang,Hsiang-Chun, 黃翔俊
• Other Authors: Fang,Wen-Chang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/78817018915338427963

碩士 === 國立臺北大學 === 企業管理學系 === 94 === Business model has been everybody's commercial term all the time , But in industry's environments, people will put more interesting on how to make business model innovation. This study will try to collect the researches of business model and innovation model, then inferred to a method for business model innovation. And attempt to propose the analysis structure of business model innovation. This research is begun by relevant literatures of business model, sum up the kind that past literatures focus on the type of business model and key element of composition of business model, and all mainly regard e-commerce as the content structure. And then mainly according to service innovation literatures, combine out the assessment method of business model innovation. This assessment structure including revenue source model, pricing model, commerce strategy, profit sites, and three different type of innovation model (technology innovation, product and service innovation, and procedure innovation).while designing the innovated business model, can be done and changed by these structure composition. this study use delphi-technique method to make a survey. It inquired with ten experts which in industry or academic environment, and asked them to assess feasibility that the five structure composition use in the industrial circle of Taiwan, whether can make it for the analytical method of business model innovation. This study conclude that the business model innovation could be made from the original type of business model, by considering revenue source model, pricing model, commerce strategy, profit sites. Also , you should weigh the suitable situation in the industry , focused on different innovative types, then the business model innovation will make easily.