A Study of Training Development Model for the International Marketer

• Main Authors: Shi-Chian Wang, 王悉倩
• Other Authors: Shir-Tau Tsai
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/87682459184414061064

碩士 === 國立臺灣師範大學 === 工業科技教育學系 === 94 === Base on the competency of international marketer, the research focused on the international marketer training process and key points of program in the enterprises, and summed up a set for systematic module of training program development. With overall thinking, research probe into the difficulty and issues of international marketer training. The conclusions include the following aspects: 1.The duties of international marketer. 2.The competency of international marketer - 7 items of key knowledge, 14 items of key ability, and 10 key attitudes. 3.The context of needs assessment for the international marketer’s training program. 4.The issues of training program development. 5.The issues of training program implementation. 6.The issues of training program evaluation. 7.The difficulties and problems in training international marketer.