| Summary: | 碩士 === 國立清華大學 === 科技管理研究所 === 94 === Because of development of internet, there are so many network applications emerging constantly. Among these applications, Blog is the hottest network application recently. It influences individuals, business, and even politics. Many people pay attention to use of Blog. Internet users use it as a personal electronic diary to record everything of life, feeling of job, comments of food, experience of making friends, and so on. The content of the Blog include words, music, and even multimedia. The subject of research is focused on creators of the Blog (i.e. Blogger). By study of motivation and behavior, we want to find the relationship between them. We wish that we can know why Blog is so popular by finding out meanings that internet users use Blog.
By survey of questionnaire, we can analyze the motivation and behavior related to Blog and discuss the relationship between them.
According to result of analyses, we find that the motivation of information acquiring will positively influence the behaviors of information browsing; the motivation of documenting my life positively influence the behavior of information exchange; the motivation of catharsis will positively influence the behavior of information exchange; the motivation of commentary will positively influence the behavior of information acquiring and exchange. By the first study of Blog, we wish that this thesis has some research contributions to researcher whom interested in Blog, and can help some net companies to think how to provide people with more humanly, more convenient Blog for earning more revenue.
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