A Systematic Approach to Managing Customer Profitability in a Saturated and Competitive Market
博士 === 國立清華大學 === 工業工程與工程管理學系 === 94 === In a saturated and competitive market, the dynamic nature of customers’ behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This thesis provides a f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72832235611732749072 |