| Summary: | 博士 === 國立臺中教育大學 === 國民教育研究所 === 94 === The main purposes of this research were: (1) to understand how community college administrators evaluate different marketing strategies, (2) to investigate the practices of marketing strategies in community colleges, and (3) to exam the relationship between marketing strategies and service quality. The study was conducted in 67 Taiwan’s community colleges. It employed a quantitative strand and collected data from 464 participants. The results of this study were summarized as follows: (1) The strategies of “product, ” “price” and “promotion” applied in community colleges were different in “city-type” category. (2) “Working period” and “school history” categories were not different in every dimension of strategies. (3) “Sex” category was different in “physical facilities strategy. ” (4) Both “education” and “position” categories were different in the quality of service.（5）The indexes of quality in service were ” people strategy,” “promotion strategy” and “physical facilities strategy.”
Analyses indicated that a relationship existed between quality and marketing strategies. Finally, suggestions for college community administrators include: (1) viewing the proposition of marketing in educational organization, (2) shifting from the traditional satisfaction to mind satisfaction of service quality, and (3) acting as the civic society and local community by linking structures of public service to community colleges .
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