BUILDING BRAND EQUITY IN PROFESSIONAL BASEBALL IN TAIWAN
碩士 === 國立臺灣體育學院 === 運管系碩士班 === 94 === Brand equity is essential for sport managers. In the new millennium, team management activities evolve from a focus on winning as a means of realizing short-term profits, to a focus on strategic management of the team brand as a means of realizing long-term ap...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/37646395022053217055 |