FLASH Industry Analysis and Competitive Strategic Research

• Main Authors: Ming-Che Chang, 張明哲
• Other Authors: Chang-yung Liu
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/03131196373809837501

碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 94 === The CAGR (Compound Annual Growth Rate) of FLASH has been just like DRAMs in the past year. This product has become a typical product in the semiconductor industry. There have already been a lot of theses to study DRAM. Based on FLASH development in recent years, this thesis will determine what the successful key factors are and how Taiwan’s companies have entered into this industry. Collecting data from second hand information, this thesis will discuss Moore’s law to study the impact and innovation of semiconductor in the past 40 years. According to Porter’s Five Forces Model (1980), in practice this research will probe the technological evolution, industry structure, market demand, and competition relative to three success key factors- Intellectual Property, Technology Node and Economies of Scale. Following Porter''s Diamond(1990), we reveal that Taiwan’s FLASH industry should cooperate with a DRAM partner and develop critical intelligent property in order to exchange licenses with a leading company.