The Effect of e-Forums on Online Group-Buying Behavior

碩士 === 國立中山大學 === 資訊管理學系研究所 === 94 === The essence of online group-buying is to lower the price by gathering orders However, the process is filled with uncertainty and risks, such as the number of joining members, the final price, the quality of products, and even the trustworthiness of the initiato...

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Bibliographic Details
Main Authors: Yu-Sang Chang, 張瑜珊
Other Authors: Hsiang-Chu Lai
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/57848942244706480822

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