A Study on the Feasibility of Developing Reward Bonus System--in the Case of Lucky Buy

• Main Authors: Ching-Yi Li, 李靜宜
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/12382966208742368886

碩士 === 國立中山大學 === 財務管理學系研究所 === 94 === At present , the smart IC card multiple applications have been accepted widely and gradually in all levels of the society. Nowadays it''s not surprise for one person to own several IC cards. But such a situation will make the IC cards overload in one''s purse if these varying IC card applications are not integrated appropriately. It causes cardholders'' embarrassment in using them. Thus, results contract the main purpose of the IC card’s invention which would prove the convenient management for multiple applications. In this study, the management of integration for multi-application in one card was implemented . According to retail and marketing report with the service trade in America and Europe, 80% profit come from 20% loyal customer, so maintain existing loyalty of customer and improve them purchase and how about develop the new travelers continuously, let them become loyal customer is important . The dividend accumulates some and exchanges goods, and can enjoy the favorable practice to consume to hold the card in the special trade company, has already solemnly become a tool which attract customers to consume continuously with, but has observed various kinds of savings cards that the society has already existed now or accumulated a card and has been only limited to applying to the single trade company or the single group, cause consumers to reduce greatly too in maintaining customer''s loyal validity in the inconvenience on of using. This research is directed against this shortcoming promptly, develop one set and jointly accumulate the operation way to click, analyses its financial feasibility. Direct against this disappearance, if can develop one set and jointly accumulate some mechanisms of exchanging goods together, can create the win-win situation. In the research structure of this research, collect relevant industry''s information that the dividend accumulates some operation at first, by accumulating the cognition with the foundation of some industries and understanding to the dividend. Then regarded as the key goal of this research by way of planning one set and jointly accumulating the operation that is clicked. And, in order to probe into the actual feasibility of this operation way, utilize computer software to build and construct a financial assessment model linked dynamically, include relevant operation materials and the operation ways of the parameter and pictures advised in among them. And the financial affairs utilizing the financial model to make predict the reference basis that can be assessed as investment.