MARKETING PLANNING FOR THE OCEANOGRAPHIC SATELLITE INFORMATION SYSTEM- A CASE STUDY OF CATSAT IN TAIWANESE MARKETS

• Main Authors: Yen-Chun Li, 黎妍君
• Other Authors: Tai-Hwa Chow
• Format: Others
• Language: en_US
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/37971511998822597852

碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === In Taiwan, the business of fishery and its related industries always rely on every kind of fish for living. Once the fishery has faced a difficult situation, catch limited and vessels reduced, it will affect against the business. The oceanographic satellite information system is a tool which can help in fishing, if it also faced the same difficult situation. The current study assists this industry to understand Taiwan Far Ocean Fishery’s demand on what kinds of oceanographic satellite data, the way in retrieving data, and purchase behavior. Finally, it analyzes the current situation for the products. With these found data, to think up the strategies and write a marketing plan for the oceanographic satellite data.