| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === With great change of the environment, nonprofit organizations can’t get enough subsidies by the national government''s budget. On the other hand, the depression of the environment makes people''s income reduce, and also increases the degree of difficulty that nonprofit organization raises money. It is obvious that commercialization is more popular on nonprofit organization abroad, and in Taiwan, some organizations have already operated their commercialized behaviors too. This research’s topic is how should NPO do so that the commercialized behaviors will make the source of the funds sufficient and not violate the goal of organizations?
After study, we can find the following conclusions: The motives that nonprofit organizations have the commercialized behaviors are increasing the source of the funds and enforcing government’s policies. Most commercialized activities are correlating with organizations’ missions. Commercialized operation needs full-time department or the professional person to plan. The leader''s philosophy and staff''s ability have huge influence on the commercialized behaviors. By the way, the formulation of the government policy often brings great impact of nonprofit organizations.
Finally, this research offers four suggestions: Set up a specific department or qualify professional persons; catch on government’s policies actively; learn from successful organizations; commercialization and mission are both important.
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