A study of receivers’ attitude on sex indicated TV advertisement
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === It’s common to see sex indicated advertisements on TV. Some of them have overemphasized the element of sex attraction. It’s interesting to find out how receivers response to such kinds of advertisements. This thesis studied the relationship among advertising co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19067720819073663821 |