The influence of design ability to brand equity-Case study for BENQ
碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === Abstract Surroundings are changing, “Brand” has become an important topic of every companies. How to attract consumer’s eyes? How to keep consumer’s loyalty? “Brand” is a key factor. Also, brand’s power influences the bargain power. Many companies which sta...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36740629125837967188 |