| Summary: | 碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 94 === The rapid growth of the chain stores has made the scholars begin to notice the reproduction and imitation of knowledge. When doing knowledge replication and imitation, the chain stores encountered a dilemma—how to make it easier for the interior to reproduce knowledge and harder for the exterior. Based on the characteristics of knowledge, the different levels of knowledge cognition, and the unique environment, the survey used characteristic ambiguity, linkage ambiguity and context ambiguity to explore the impact of asymmetrical barriers caused by knowledge replication and knowledge imitation on sustainable competitive advantage.
The research chose the convenient stores and cafés of the chain systems to be the subjects. It was divided into two stages: the first stage was to figure out the key success factors through the interviews with the experts, and used them to be the reference to develop the scale in the second stage. 314 questionnaires were sent out to the convenient stores, with 147 returned and valid, and the return rate was 47%. 303 questionnaires were sent to the chain cafés, with 148 returned and valid. The return rate was 49%. There were 617 questionnaires sent out in total, with 295 returned and valid. The return rate
was 48%. Collected data has been processed for analysis by LISREL to prove the hypothesis proposed by the survey. The findings were as follows:
(1) The asymmetrical barriers is highest when the characteristic ambiguity , linkage ambiguity and context ambiguity of the characteristics of knowledge are in moderate levels of ambiguity.
(2) The higher the asymmetrical barriers of knowledge replication and imitation is , the more obvious its impact on sustainable competitive advantage.
(3) The survey also found out that besides asymmetrical barriers, linkage ambiguity has a direct impact on sustainable competitive advantage.
In addition to providing academic and theoretical proof, the survey gave practical advice.
Key Words : Replication, Imitation, Asymmetrical Barriers, Sustainable Competitive Advantage.
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