The Effects of Customers′ Four Cs on Trust and Online Purchasing Behavioral Intentions of Consumer
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract The emergence of the internet and the E-commerce not only has transformed the traditional way of conducting business, but also provided a new medium, a new channel and a transaction platform for firms to approach their customers. Even though the int...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28238839527862909108 |