Investigating the Relationship between Marketing Activities and Customer Repurchase Response– An Application of Retail Database
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT How marketing-mix influences a consumer’s purchase behavior has always been important to retailers. The consumer’s purchase behavior that results subsequently in the retailers’sales and profits can be influenced by the decisions on categorization, d...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81848454523573700413 |