A Study of Relationship Marketing in Retail Banking
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract Not only the modern banks emphasize marketing, promote various kinds of marketing strategy, and provide different financial goods, but also establish mutual interests and long-term relationship with the customers. The study is to probe into the infl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97912706089805398762 |