A study on the relationship between brand, merchandise display andconsumer perceived value ,purchase intention- Using perceived price as moderating variable.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract The research to introduce experiment method, to exercise separately on brand (national brand, store brand), the way of merchandise display ( display by brand, display by category), price (expensive, cheap) variable; then process 2*2*2 examine in eig...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33536695357183534468 |