| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT
Micro-Soft occupied the information flat-top channel with the powerful software
“WINDOWS”, so that we had to get information through the tools and concepts of
operation, which were developed by the American and European. While we must
continuous to accept the secondhand technology from Europe and USA .Moreover we
are to be independent to face the uncertain latent problems and pay for tremendous
fee on getting information.
Mr. Chu Bon-Fu, innovator of Chinese language input method who raised the
Chinese cultural Information Association in year 2000 . He formally announced the
e-book specification in Taipei seminar and announced two element components i.e.
Chinese word processor and e-paper display technology specification. In the
meantime the Chinese-E-Book-Reader was formally announced to public and
successful in mass production in the market two years later.
The Chinese-E-Book-Reader is cheap in price and low in weight, durable in
reading and easy for carry and operation. It takes the initiative by Chinese cultural
Information Association and offer the consumer with an acceptable price and a wild
range of viewing angle , low battery consumption , terminal operation just like
turning the pages of book. It is an excellent announcement in the Information
technology of Taiwan information industry, but eventually still failed.
This study examined the nature of Perceived Risk associated with Purchasing
Intend behavior, and in order to have a further understanding on the reason of failed.
Most of the study is focus on the successful products but few in the failed products.
Hence, this study is major on Perceived Risk and try to find out how Perceived Risk
II
influencing on Purchasing Intend behavior.
Findings suggest that perceived risk is a useful context to explain the barriers of
consumer purchasing intend behavior. A model for examining patronage behavior
from a perceived risk framework is implemented by regression analysis and
management implications and propositions for future research are also presented.
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