The Effect of Ingredient Brand’s Information Inference on Perceived Quality of Private Brand-An Empirical Test of The Source Credibility Model
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT The sale of private brands was increased rapidly in Taiwanese chain stores, but few past researches focus on how private brands in alliance with ingredient brands could enhance consumers’ product evaluation. This research aims to investigate the deg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87371632783907306532 |