A Study on Personality Traits and Purchasing DecisionbMaking of Structured Notes Purchasers

A Study on Personality Traits and Purchasing DecisionbMaking of Structured Notes Purchasers

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 94 === Abstract To understand the personality traits and the factors of purchasing decision making of the structured notes purchasers, this study investigated the personality traits of the structured notes purchasers with using sixteen Cattell’s Factor-Trait and dev...

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Bibliographic Details
Main Authors:	Jen-Fang Chang, 張仁芳
Other Authors:	Scott S.C. Lung
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/20527483733334306657

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