A Empirical Study on Innovation of Virtual Cluster of Micro-Enterprise

• Main Authors: Yao-Tung Li, 李曜同
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/00760902979024222562

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 94 === Since we entered the industrial economy, industry cluster play a significant role in business competition and in the economic growth of a country. Moreover, the competitive and cooperative organization model also brings a light to the small and medium sized enterprises. However, by the progress and the application of internet and wireless communication technology, the knowledge economy is coming and gradually changes the business models and business rules of traditional enterprises. This research found out that the phenomenon of clusters which enterprises are linked by Internet is very common , but seldom literatures can clearly point out the reasons, the benefit and the innovation factors of the virtual clusters. That is the reason why this paper want to discuss about the difference between virtual clusters and actual clusters. Because of the innovative learning phenomenon of virtual clusters is an emerging and not mature theory, this research applied case study in collecting data and analysis. Moreover, the research chooses 31 micro-enterprises as studying objects. The conclusions are as followed: 一、 Actual area or location is not significant factor of clusters The emergency of Internet and ICT technology has already broken the rule of area proximity and its advantages which emphasized by cluster scholars before. Location is not the most significant factor for cluster anymore. 二、 The comparation of learning model between actual cluster and virtual cluster. The cluster theories in the past tend to emphasize the “collective learning model” from all cluster participators. However, because of the highly disclosure information on Internet and the low searching cost, it becomes more easily to handle the competitors’ latest movement and business strategy. Thus, the micro-enterprises will choose unilateral learning and imitating. That is the reason why the micro-enterprises learning way tend to “individual learning model”. iv 三、 Business model of customer centered Differ from the views of traditional cluster theory, customers play a very important role on virtual clusters. First, micro-enterprises can gain scale economies which used to only form in the large corporation by amazing aggregation of customers of virtual cluster. Second, handle the market trends and what the customer needed by virtual cluster, moreover, accumulating knowledge and inspiriting innovation. Last, micro-enterprises can manage customer relationship, establish unique image of brands and gather loyal and regular customers by virtual community in order to avoid the competition and imitation from future competitors.