| Summary: | 碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 94 === This study aims to explore the benefit segmentation of container freight station in Taiwan from the perspective of shipping companies, shipping agencies and ocean freight forwarders. Based on the factor analysis, seven benefit dimensions were identified: professional ability and customer management, efficiency, information technology, safety, price, specific equipment and convenience.
The cluster analysis was subsequently performed. On the basis of the factor scores in benefit segmentation, respondents are categorized into three groups: profession and service oriented group, convenience oriented group, and science technology oriented group. The results may be referred to as an approach to augment the strategic management in technical terms of market segmentation.
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