| Summary: | 碩士 === 國立高雄餐旅學院 === 餐旅管理研究所 === 94 === Since the Individual Visit Scheme (IVS) policy was carried out on 2003 referring to CEPA, the total expenditure from tourists in Hong Kong was more than 6.2 billion dollars. Not only drive forward the economic in Hong Kong during the SARS, it also has a great income in all related retail business.
Most of us thought that IVS was extremely benefit on Hong Kong’s economic, nevertheless impacts on social culture, politics and service management are seldom been discussed. This study is about to discuss the role and the situation of Hong Kong’s tourist industry, understanding the impacts on the economic, the community, the politics in Hong Kong due to Individual Visit Scheme. Furthermore, evaluate the potentials and the problems of the travel scheme. Finally, it is to synthesis the development aspects of Hong Kong's tourist industry in the future.
The findings prove that IVS has a positive attitude towards the economic of Hong Kong, but there may have some negative impacts on some related area, for example, impacts on social culture. Some thought that the poor behavior of IVS tourists may bring negative images to the world, improvements are required. In terms of service management, attitude and using of proper language are the most important to the IVS tourists.
In the future, the development of Hong Kong's tourist industry shall focus on providing more professional training to tourist employee and hence to prove a better service to tourists, developing more scenic spots to attract more travelers. In conclusion, Hong Kong shall base on its advantages and hence to develop its characteristic in between the world and China. The finding results anticipate being a reference for the Individual Visit Scheme to Taiwan in the future.
|
|---|
