| Summary: | 碩士 === 南華大學 === 旅遊事業管理學研究所 === 94 === Yingge is one of the oldest place developed the history of chinaware in Taiwan. Now the ceramic industry has turned into a local cultural tourist sight from a traditional industry. However, how much do the tourists appreciate the ceramic industry and culture? Would their interest in ceramic culture be further developed after visiting Yingge? What sorts of experience can Yingge provides to the tourists? Would the tourists with better understanding and highly interest in Yingge develop a deeper attachment with the sight?
The research is focused on involvement, experience and place attachment. The questioners are the tourists at Yingge. And the information is gathered by questionnaire. The research contends: (1) how the experience and the place attachment effected by the level of involvement. (2) calculate and analyze the relationship amount involvement, experience and attachment through Structure Equation Model and LISREL software.(3) suggest on future development based on the research result. The research reflects that involvement positively effects experience, experience positively effects involvement, and involvement positively effects attachment. In a low involvement model, involvement positively effects experience and attachment, whereas, in a high involvement model, involvement positively effects on experience only.
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