A Study on the Models of Cooperation with Different Industry for E-magazine and E-book

• Main Authors: Yun-huan Kao, 高雲換
• Other Authors: Rurng-shueei Wahn
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/51667630766869752013

碩士 === 南華大學 === 出版事業管理研究所 === 94 === 　　From traditional publishing, multimedia to hi-new tech internet and digital publishing, publishing industry has gone through many changes. In the future, to develop digital publishing should be a critical trend, but few traditional publishing companies can develop digital publishing on their own. Most of them must integrate computer and internet industry, which do not have many connections in the foretime, to be a brand-new digital publishing industry. The study debates on what the cross-industrial cooperation models built by the traditional publishing companies are, and probes publishing and information companies from following aspects: (1) How do they develop digital publishing collaboratively? (2) Why do they develop digital publishing together? (3) What kinds of capabilities are necessary for the cooperation? (4) How do they establish and maintain the relationship? 　 　　The study founds on multiple case study which take more than one cross-industrial cooperation case as study objects, as well as based on trigonometrical survey to collect, examine, compare materials comprehensively, and generalize the key factors and cross-industrial cooperation models subsequently. 　 　　The study concludes three cross-industrial cooperation models of e-magazine and e-book: (1) In the model of “authorize mutually, develop jointly”, the information company provides technologies and publishing company offers content as well. The cooperation between both is complementary. During the cooperation processes, they interact well and herewith much more advantages are made. It is a “double-win” condition. (2) In the model of “e-service, customer relationship”, the information company provides e-service platform to publishing company only. This kind of cooperation model is simpler than the former. It is customer relationship which assures both of them by contracts. (3) In the model of “exploring, unstable relationship”, for the development of e-learning is proceeding and there is no success business model to follow, the relationship between both is still at an unstable condition. 　 　　According to the findings of the study, the author makes suggestions for future research and relationship management as well.