ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY
碩士 === 南華大學 === 管理科學研究所 === 94 === The rise of the internet network drives e-services, and all kinds of websites thrive in recent years. Enterprises advance the customer life quality and convenience by offering the commodities or services of meeting customers’ needs, in order to carve out some mor...
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ndltd-TW-094NHU054570202016-06-01T04:21:12Z http://ndltd.ncl.edu.tw/handle/72729039546250742031 ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY 網站特性、內容與設計品質對網站效果影響之結構化模式分析-台灣寬頻使用者之驗證 Ruei-shiuan Chang 張瑞鉉 碩士 南華大學 管理科學研究所 94 The rise of the internet network drives e-services, and all kinds of websites thrive in recent years. Enterprises advance the customer life quality and convenience by offering the commodities or services of meeting customers’ needs, in order to carve out some more channels in the blooming industry''s environment, and strengthen their competition advantage. This research took the wideband users in Taiwan as research object and acquired sample data by adopting simple random stratified sampling from areas including northern, central, southern and eastern part of Taiwan. The data were then analyzed by employing Structure Equation Model (SEM), and the focus was on the website effect in the feature, content and design quality. The objective was to find out the factors of how a website can attract and earn the confidence of its consumers or even cause initiative diffusion from the users. That would help enterprises master their website management''s styles and directions quickly, bring more businesses chances and create values. The research results show that the fittness standard of the global mode and the structure fittness of the inner mode reach the statistical test level. It therefore means the theoretical model of this research is acceptable. The furthur analysis extended to the influence relationships between structures as follows : (1) The cognition degree of website customers on the website features ( including system use and learning capability). The influence on the website effect is not significant. (2)The cognition degree of website customer on the website contents (including information quality, system quality and playfulness) can directly affect website effect. (3) The cognition degree of website customer on the website feature and content can directly affect design quality. (4) The website design quality can directly affect website effect. (5) The website feature and content via high quality design result in conspicuous influence on website effect, that is website design quality has mediating effect on the "website feature/content vs. website effect". Wei-shang Fan 范惟翔 2006 學位論文 ; thesis 81 zh-TW |
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碩士 === 南華大學 === 管理科學研究所 === 94 === The rise of the internet network drives e-services, and all kinds of websites thrive in recent years. Enterprises advance the customer life quality and convenience by offering the commodities or services of meeting customers’ needs, in order to carve out some more channels in the blooming industry''s environment, and strengthen their competition advantage. This research took the wideband users in Taiwan as research object and acquired sample data by adopting simple random stratified sampling from areas including northern, central, southern and eastern part of Taiwan. The data were then analyzed by employing Structure Equation Model (SEM), and the focus was on the website effect in the feature, content and design quality. The objective was to find out the factors of how a website can attract and earn the confidence of its consumers or even cause initiative diffusion from the users. That would help enterprises master their website management''s styles and directions quickly, bring more businesses chances and create values.
The research results show that the fittness standard of the global mode and the structure fittness of the inner mode reach the statistical test level. It therefore means the theoretical model of this research is acceptable. The furthur analysis extended to the influence relationships between structures as follows :
(1) The cognition degree of website customers on the website features ( including system use and learning capability). The influence on the website effect is not significant.
(2)The cognition degree of website customer on the website contents (including information quality, system quality and playfulness) can directly affect website effect.
(3) The cognition degree of website customer on the website feature and content can directly affect design quality.
(4) The website design quality can directly affect website effect.
(5) The website feature and content via high quality design result in conspicuous influence on website effect, that is website design quality has mediating effect on the "website feature/content vs. website effect".
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author2 |
Wei-shang Fan |
author_facet |
Wei-shang Fan Ruei-shiuan Chang 張瑞鉉 |
author |
Ruei-shiuan Chang 張瑞鉉 |
spellingShingle |
Ruei-shiuan Chang 張瑞鉉 ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
author_sort |
Ruei-shiuan Chang |
title |
ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
title_short |
ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
title_full |
ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
title_fullStr |
ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
title_full_unstemmed |
ANALYSIS OF STRUCTURE EQUATION MODEL FOR THE WEBSITE EFFECT IN FEATURE, CONTENT AND DESIGN QUALITY |
title_sort |
analysis of structure equation model for the website effect in feature, content and design quality |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/72729039546250742031 |
work_keys_str_mv |
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