The Study on the Importance, Contents and Strategies of Brand Management for Elementary Schools in Hsinchu City

碩士 === 國立新竹教育大學 === 職業繼續教育研究所 === 94 === This study aimed to explore a new approach for elementary schools in brand management, using the questionnaire investigation, as a method of research, based on the literature review, analyzing theories of brand management, brand marketing and education manag...

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Bibliographic Details
Main Authors: Chien-Han Liu, 劉建漢
Other Authors: Kuo-Pao Chang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/94792292146736256749