Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera

碩士 === 國防管理學院 === 資源管理研究所 === 94 === Following the arrival of high-tech era, consumer electronic products face the challenge of higher price, shorter life cycle, and higher technique level; the single cost-based pricing model can no longer predict the price of high-tech products. Under the condition...

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Main Authors: Bo-Sheng Hwang, 黃勃盛
Other Authors: Chee-Wha Yann
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/86712232850544700240
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spelling ndltd-TW-094NDMC13990332016-06-03T04:14:40Z http://ndltd.ncl.edu.tw/handle/86712232850544700240 Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera 利用類神經網路建構消費性高科技產品定價模型-以數位相機為例 Bo-Sheng Hwang 黃勃盛 碩士 國防管理學院 資源管理研究所 94 Following the arrival of high-tech era, consumer electronic products face the challenge of higher price, shorter life cycle, and higher technique level; the single cost-based pricing model can no longer predict the price of high-tech products. Under the condition of multi-channel distribution and disruptive innovation, the actual retail price varies according to individual, timing, and location, which leads past consumer-oriented pricing model to extreme challenge. High-tech product suppliers need a model that can precisely capture market dynamics and forecast the trend of price, and further help them evaluate the dimensions of technology development and create competitive advantage. This study is based on the characteristics pricing model reflecting consumer pricing, it utilizes the artificial neural networks that is capable of data mining to explore the relations between critical product attributes and prices. The empirical case study chooses Digital Still Camera as an example, and hence constructs an artificial neural network model capable of forecasting. The scope of study includes the top three market share brands and their products released in past two years. After the relationships between the camera and characteristic attributes are captured, a sensitive analysis is carried out, and the competitive technology strategy is developed. Chee-Wha Yann 晏啟華 2006 學位論文 ; thesis 59 zh-TW
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language zh-TW
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description 碩士 === 國防管理學院 === 資源管理研究所 === 94 === Following the arrival of high-tech era, consumer electronic products face the challenge of higher price, shorter life cycle, and higher technique level; the single cost-based pricing model can no longer predict the price of high-tech products. Under the condition of multi-channel distribution and disruptive innovation, the actual retail price varies according to individual, timing, and location, which leads past consumer-oriented pricing model to extreme challenge. High-tech product suppliers need a model that can precisely capture market dynamics and forecast the trend of price, and further help them evaluate the dimensions of technology development and create competitive advantage. This study is based on the characteristics pricing model reflecting consumer pricing, it utilizes the artificial neural networks that is capable of data mining to explore the relations between critical product attributes and prices. The empirical case study chooses Digital Still Camera as an example, and hence constructs an artificial neural network model capable of forecasting. The scope of study includes the top three market share brands and their products released in past two years. After the relationships between the camera and characteristic attributes are captured, a sensitive analysis is carried out, and the competitive technology strategy is developed.
author2 Chee-Wha Yann
author_facet Chee-Wha Yann
Bo-Sheng Hwang
黃勃盛
author Bo-Sheng Hwang
黃勃盛
spellingShingle Bo-Sheng Hwang
黃勃盛
Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
author_sort Bo-Sheng Hwang
title Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
title_short Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
title_full Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
title_fullStr Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
title_full_unstemmed Building the Artificial Neural Network Pricing model for High-Tech Consumable Product - Case of Digital Still Camera
title_sort building the artificial neural network pricing model for high-tech consumable product - case of digital still camera
publishDate 2006
url http://ndltd.ncl.edu.tw/handle/86712232850544700240
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