| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 94 === The purpose of this research is to discuss entry mode strategies and the relation between the entry mode and performance of Taiwanese manufacturing firms investing in Europe. Dunning’s (1973) three constructs (ownership advantages, location advantages and internalization advantages) in his eclectic theory are used in the analytical framework of this research.
The research methodology includes both questionnaire survey and case study. Data of Taiwanese manufacturing firms investing in Europe from “2004 Firm List of Foreign Direct Investment” printed by Taiwan’s Investment Commission, MOEA are used for the survey. A total of 42 valid samples are collected for statistical analysis.
The research finds that business expansion potential, production innovation ability, production and communication flexibility, technological value, technological characteristics have significant and positive effects on the choices of entry mode. However, market risks and communicating costs have significant and negative effects on the choices of entry mode. The research conclusion also shows that the behavioral performance of wholly owned subsidiaries is better than that of joint venture subsidiaries.
|
|---|
