A System Dynamics Model for Technology Development Behavior of TFT-LCD Industry in Competition Market Environment

• Main Authors: JHENG-LUN SHANG, 尚正倫
• Other Authors: Kung-Jeng Wang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/81598192518537927983

碩士 === 國立東華大學 === 企業管理學系 === 94 === The economic growth of Taiwan depends on the high-tech, sunrise industry developed actively in recent years, and on the Nation Develop Project has been animated. The Thin Film Transistor Liquid Crystal Display (TFT-LCD) industry is the high-tech industry with development potential in Taiwan. The TFT-LCD industry is an oligopoly, and it has the characteristic of high capital intensity, the firms in the industry must keep on bringing up technology development activities to accumulate technology capability to improve quality and cost down and then get the competitive advantage. So the product price, market share, and technology capability of the firm have a great deal of relationship with competitor’s strategy. For this reason, the investment of technology development resource, allocation of resource and their influence on business performance are noticeable when discussing the subject of technology development activity. Business technology development activities have the characteristics of loop multiplicity, time delay, feedback, uncertainty, and multiple sources of technology acquisition. The research will take the view of system and use system dynamics simulation to build a “technology development model competitive market environment,” and discusses that the technical industry in the competition environment R&D activities and the management performance as well as the competitor who faces the different R&D behavior, how it makes the best decision-making. We will discuss several topics: 1. To develop the technology development model of the firm in TFT-LCD industry in competitive market environment. 2. To proceed with scenario and strategy analysis of key variables and to simulation the influence of system behavior on key variables in different scenarios and strategies. And this simulation analysis will provide the firm a good R&D decision-making. 3. To observe the influences on technology decline that affect technology abilities of companies, operating income, and industrial life cycle. The conclusions of this research are: 1. R&D workforce is an important factor of which the company maintains technology capability. 2. In the short time, the Buy-Oriented Strategies have the best performance. But in the long time, the Oriented and the Balance of Make-Buy Strategies are better than the Buy-Oriented Strategies. 3. The speed of technology decline has a negative influence on the operating income. But the result appears only after the maturity stage of the industry life cycle.