Strategies of Building Initial Trust in e-Shops:A Customer Equity Perspective
碩士 === 國立東華大學 === 企業管理學系 === 94 === Initial trust, that is, trust in an unfamiliar e-shop, one with whom the consumer has no prior purchasing experience. Since lack of physical contact with vendors increases the risk of transaction and trade barriers, it is important to build the strategies of initi...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25808558921198661062 |