A Study of Lifestyle Segmentation on Service Quality, Satisfaction, Switch Barriers and Customers’ Post-Purchase Behavior: Neural Network Analysis
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 94 === In the automobile industry the after-service has been more popular and more important. Many companies put a lot of effort on after-service more than sell the products, because the profits have mainly come from the after-service. Therefore, the main concern of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82182115667890326503 |