Senior Group Package Tourists Stay in Non-Senior Friendly Hotel

• Main Authors: Yu-Shiang You, 游裕祥
• Other Authors: Kuo-Ching Wang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/44672118746346966283

碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 94 === Senior travelers are becoming more attentive and can not disregard market. It is one of the fastest growing market segments of worldwide tourism industry. In many Asian countries and areas such as Taiwan, Japan, Korea, Hong Kong, and China, etc., group package tour (GPT) is one of the main modes of outbound travel. During the en-tire group package tour itinerary, hotel is typically viewed as one of the most important sectors. In short, despite the importance of senior group package tourists to the hotel industry, there is a lack of empirical support regarding how they react to the facilities provided by the hotel. The study applied an experimental design (quasi-experiments) for examining the relationship between customer satisfaction with those senior friendly attributes ob-tained from the literature review, three focus groups, and in-depth interviews. Rooms with senior friendly attributes are designated as experimental groups. Besides, in order to examine if the interpretation in printed-card or in printed-card and personal for those senior friendly attributes would moderate the customer satisfaction, two different interpretation forms are taken into consideration for experimental groups. The results from this study were that senior tourists have greater satisfaction in hotel rooms both with senior friendly attributes and interpretation effect (with both printed-card and personal interpre-tation). The study complemented prior satisfaction researches of senior GPT when living hotels. Recommendations for future research and managerial implication were also provided.